The new cross-network premium standard for highly effective online ads

In 2003 the so called Universal Ad Package (UAP) was introduced which contains a set of four standardized online formats across Europe. Higher bandwidth, more intense usage, and technology innovations spurred online advertising's evolution. Today, expanding formats, rich media and online video advertising play an important role for achieving advertisers' goals. The Premium Ad Package (PAP), which has been introduced by the Online-Vermarkterkreis (OVK), now combines the four most important large-formatted premium ads and thereby closes the gap between the Universal Ad Package and the numerous individual special large formats ad networks are offering in Germany.

 

• Halfpage Ad - prominent placement within the site structure
• MaxiAD⁺ - exclusive lean-back product with maximum effect
• Pushdown Ad - large-formatted interactive expanding effect
• Banderole Ad - automatic expanding effect with reminder element

 

This set offers an optimum combination of large-formatted ads, awareness and room for creativeness. Easy, special, efficient - profit from the advantages of easy planning, the special creative scope and the efficient ad delivery.

 

All standardized formats are now available on the strong portals of United Internet Media.