Long-term service integrations function differently than banner campaigns. The focus is on a conversion orientated action with the aim of making the offered service more accessible for new users (new customers).
It is important to determine information from the customer. The needs and motives of the users need to be known so that conversion rates can be optimised.

• What do users think about the service?
• How do users rate the product?
• How does the brand fare in comparison to competitors?
• What impact has integration had?
• What kind of target group is being addressed?
• Why is the offer popular?
• What benefits can the customer expect from an offer/campaign?
• How should a potential customer be targeted so that he/she becomes a customer?

Long-term co-operations and service integrations with WEB.DE and GMX require continuous optimization measures. WEB.Integration provides much qualitative and quantitative information. This important insight is needed for maximizing long-term success. The modular survey programme makes WEB.Integration the solution for a wide range of issues.
Detailed information for conducting surveys, data collection as well as analysis variants can be requested at any time by email.