Market and media research is an important and now indispensible monitoring tool for proving the success and efficiency of the advertising activities, both in classic and online advertising.

With WEB.Effects, we offer a study design that creates transparency in the marketing-relevant and communication indicators of advertising effectiveness.

In addition to these examples of the following indicators:

• Media use (session length, contact calculation)
• Brand awareness
• Advertising recall
• Brand usage
• Brand image
• Behaviour intention / willingness to buy
• Sociodemographics

 

...a special emphasis is placed upon their development. Does the campaign have an influence on the relevant indicators of advertising effectiveness? For example, is it possible to have a positive effect on the image and the willingness to buy?

As a result, advertisers receive detailed and qualified results on the course and success of their online campaign. On the basis of the attained results, measures for the optimization of future marketing and communications strategy can be derived.

You are welcome to request detailed information on the study implementation, data collection and various types of analysis via e-mail.