With WEB.Control as a campaign-accompanying monitoring tool from the media research of United Internet Media, clients receive the advertising-relevant indicators and parameters that apply to them in a cost-effective product solution. Routinely performed studies on the course of the campaign, the so-called tracking waves, assess indicators such as:

• Brand awareness 
• Brand appeal 
• Advertising recall 
• Product interest 
• Behaviour intention / willingness to buy 
• Sociodemography

 

and present their development over the course of time in the later data analysis.

The use of WEB.Control is especially suitable for longer-term advertising activities with the objective of developing the following marketing and communication goals:

• Development of brand awareness
• Development of emotional brand image
• Development of rational brand image
• Response / transaction

 

With the findings acquired through WEB.Control, optimisation measures can be derived for the future marketing and communications strategy. Above all, this allows WEB.Control to deliver the ideal solution for advertisers who want to continually monitor and, if necessary, optimize their advertising campaigns on the Internet.

You are welcome to request detailed information on the study implementation, data collection and various types of analysis via e-mail.