When the effectiveness of an advertising activity is first tested during or    after the campaign, it is usually too late to optimise the advertising media: The campaign has already run and the budget is spent.In order to prevent failed productions when designing advertising creations, we offer clients and agencies the opportunity to test the advertising media before the start of the actual campaign. This is a standard procedure in TV or print.The solution is called the WEB.ADTest and delivers relevant indicators to clients, as well as agencies, for the evaluation of their advertising media.

 

There are a wide variety of benefits for the advertisers with this approach:

• Identification of the creation's potentials before the start of the campaign

• Assessment of alternative concepts for media strategy and media planning

• Effective and goal-directed placement of the tested advertising media in correspondence with the marketing and communication goals

• An increase in the efficiency and success of a campaign through the use of the "right" advertising formats and placements

 

Questions and indicators such as...

• How well the advertising is understood

• The advertising's abstract appeal

• The advertising's appeal according to defined detail aspects     

• Advertising acceptance

• Sociodemographics

 

...provide clients with a valid and meaningful data basis, as well as recommendations for optimisation of the essential success indicators of anadvertising media.

You are welcome to request detailed information on the study implementation,data collection and various types of analysis via e-mail.