The iPhone and iPad make creative advertising products possible that playfully merge entertainment and advertising effectiveness in a very high-quality advertising environment: This is where you reach lifestyle-affine target groups and opinion leaders. Advertising becomes experiential as a result!

"No matter how you look at it..." - the first intuitive 2-in-1 advertising medium with creative linking between the portrait and the landscape view (integration video). Cross-media in one device! The iPhone also links the online pages and allows the playing of video commercials.