Determine your optimal amount of contacts completely according to your objective: A lower number of contacts is required for sales campaigns, while branding campaigns required a higher quantity. You can respond to precisely these differences with frequency capping. Through a limitation of the advertising media contacts to three to nine contacts per users, you individually control the optimal delivery quantity for your campaign.

Frequency capping allows you to reduce the burn-out effects of your campaign and simultaneously increase the click and conversion rates of your measures.