We offer many interesting options to brand and direct sellers for integrating themselves into our environment structures in a content-related way. This can already occur through simple, little units such as with text modules of the Route Planner Reloaded in the premium environment of WEB.DE Car and GMX Car. A text module consists of a picture, heading, text and a link that connects directly to the page of the advertiser. In the process, the picture-text module highlights the informative character of the topic-affine communication. The text modules receive a high level of attention. The reason: They only appear after the conclusion of the route calculation. By that time, the user has already completed his or her action - the route calculation -and is more receptive to the new contents. As a result, the placement in the editorial context is ideal for strengthening the brand affinity and the advertising message.