Is it possible to address several different target groups simultaneously with content integration? Not a problem with segmented advertorials. Do you have several products which can be promoted with one advertorial? Segmented advertorials offer ideal conditions with the application of differently designed promotional teasers and landing pages.
Up to 4 individually designed landing pages can communicate complex advertising messages in adapted form to varied target groups. The promotional teasers are visually and textually coordinated with the various TGP® target groups so that optimum traffic can be achieved. The extensive promotion package includes 14 million ad impressions which are used to address the individual target groups and to direct users to the individualised landing page. Click and conversion rates are optimised during the course of the campaign according to placement and choice of motif.