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News

  • Always optimally informed: current news from around the world.

     
     
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    Wide, reliable and very current spectrum of reports from Germany and the rest of the world. Coverage of user interests in the more colourful topics from the Panorama area. In addition to our own productions, the content partners are high-quality suppliers such as dpa.

    Special Interest News (Unique Users per Month in mill.)
           
    BILD.de Total  
     
    		 12.9
    SPIEGEL ONLINE Total  
     
    		 10.3
    FOCUS Online Total  
     
    		 8.6
    Welt.de Total  
     
    		 7.7
    BILD.de Homepage  
     
    		 7.7
    N24.de Total  
     
    		 7.1
    UIM Nachrichten & Aktuelles (Kombi)  
     
    		 7.0
    BILD.de News  
     
    		 6.5
    sueddeutsche.de Total  
     
    		 5.8
    stern.de Total  
     
    		 5.3
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the WEB.DE News Channel Users

      Index 100 - Internet Users Share in %
    Men
     
    95     		    50%
    Women  
     
    105     		50%
       
    14-19  
     
    123     		12%
    20-29  
     
    122     		23%
    30-39
     
    99     		  18%
    40-49
     
    94     		  22%
    50-59
     
    85     		  14%
    60+
     
    82     		  11%
     

    Household Size of the WEB.DE News Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    107     		18%
    2 Persons
     
    94     		  32%
    3 Persons
     
    98     		  21%
    4 Persons  
     
    102     		19%
    5+ Persons  
     
    109     		10%
     

    Level of Education of the WEB.DE News Channel Users

      Index 100 - Internet Users Share in %
    no qualification    
     
    103     		4%
    Secondary General School
     
    83     		  25%
    Intermediate Second. School  
     
    103     		33%
    Grammar Schools classes A-level  
     
    120     		18%
    University degree  
     
    105     		20%
     

    Household Net Income of the WEB.DE News Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    108     		16%
    1.000-1.999 EUR
     
    96     		  28%
    2.000-2.999 EUR
     
    98     		  25%
    3.000-3.999 EUR  
     
    107     		18%
    4.000+ EUR
     
    96     		  14%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Hotels and package tours
    • Computers and accessories
    • Real estate

  • Opportunities of advertising

    Display Advertising

    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
    >> Learn more

    • Special size MaxiAD+: exclusive banner format for maximum impact.
    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 

  • User profile

    • Distinct need for information
    • High proportion of broadband
    • Above-average number of users with high incomes
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