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Knowledge

  • Everything that excites the hearts of those hungry for knowledge.

     
     
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    Up-to-date news from the world of the science, well-researched professional texts from DPA and the Max-Planck Gesellschaft (max-wissen.de), plus valuable information on current research findings and trends. Informative background reports on timeless scientific topics. Perfect amount of knowledge about human beings, space, animals, nature, the Earth, records and everyday myths. Plus: Sudoku, picture memo, puzzle and crossword puzzles. The topical Knowledge magazine has a reach of 4.8 million page impressions. The topical Knowledge magazine reaches a young, educated target group with purchasing power and much interest in the presented content.

    Special Interest Knowledge (Unique Users per Month in mill.)
           
    SPIEGEL ONLINE Wissenschaft  
     
    		 2.9
    UIM Wissen (Kombi)  
     
    		 1.7
    T-Online Nachrichten - Wissen  
     
    		 1.4
    N24.de Wissen  
     
    		 1.1
    WEB.DE Wissen  
     
    		 0.9
    Welt.de Wissen  
     
    		 0.9
    FOCUS Online Wissen  
     
    		 0.8
    ZEIT ONLINE Wissen  
     
    		 0.7
    Wissen.de Total  
     
    		 0.6
    GMX Wissen  
     
    		 0.6
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the WEB.DE Knowledge Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    106     		56%
    Women
     
    94     		  44%
       
    14-19  
     
    133     		13%
    20-29  
     
    120     		23%
    30-39
     
    88     		  16%
    40-49
     
    96     		  22%
    50-59
     
    77     		  12%
    60+
     
    98     		  14%
     

    Household Size of the WEB.DE Knowledge Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    110     		18%
    2 Persons
     
    92     		  31%
    3 Persons
     
    93     		  20%
    4 Persons  
     
    107     		20%
    5+ Persons  
     
    110     		10%
     

    Level of Education of the WEB.DE Knowledge Channel Users

      Index 100 - Internet Users Share in %
    no qualification
     
    90     		    3%
    Secondary General School
     
    79     		  24%
    Intermediate Second. School  
     
    107     		34%
    Grammar Schools classes A-level  
     
    122     		19%
    University degree  
     
    106     		20%
     

    Household Net Income of the WEB.DE Knowledge Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR
     
    99     		    15%
    1.000-1.999 EUR
     
    99     		  29%
    2.000-2.999 EUR
     
    96     		  24%
    3.000-3.999 EUR  
     
    105     		17%
    4.000+ EUR  
     
    104     		15%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

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    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 
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