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Automotive

  • New cars, concept cars and crazy tunings: We have them all.

     
     
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    Technology-oriented news, prototypes, new cars and tuning topics, popular and high-HP manufacturers are given preference in the coverage. Large automobile trade fairs are presented as specials. In addition to our own productions, content partners are high-quality partners such as dpa, ADAC and autobild.

    Special Interest Automotive (Unique Users per Month in mill.)
           
    mobile.de Total  
     
    		 6.5
    UIM Auto & Motor (Kombi)  
     
    		 2.4
    BILD.de Auto  
     
    		 2.2
    autobild.de Total  
     
    		 2.0
    T-Online Auto  
     
    		 1.9
    WEB.DE Auto & Motor  
     
    		 1.7
    arcor.de - Auto  
     
    		 1.4
    SPIEGEL ONLINE Auto  
     
    		 1.4
    FALK.de Auto  
     
    		 1.3
    auto-motor-und-sport.de Total  
     
    		 1.1
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the WEB.DE Automotive Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    104     		55%
    Women
     
    95     		  45%
       
    14-19
     
    93     		  9%
    20-29  
     
    109     		21%
    30-39  
     
    104     		19%
    40-49  
     
    104     		24%
    50-59
     
    90     		  15%
    60+
     
    91     		  13%
     

    Household Size of the WEB.DE Automotive Channel Users

      Index 100 - Internet Users Share in %
    1 Person
     
    97     		    16%
    2 Persons  
     
    103     		34%
    3 Persons
     
    91     		  20%
    4 Persons  
     
    102     		19%
    5+ Persons  
     
    113     		11%
     

    Level of Education of the WEB.DE Automotive Channel Users

      Index 100 - Internet Users Share in %
    no qualification
     
    81     		    3%
    Secondary General School
     
    87     		  26%
    Intermediate Second. School  
     
    108     		34%
    Grammar Schools classes A-level  
     
    108     		17%
    University degree  
     
    107     		20%
     

    Household Net Income of the WEB.DE Automotive Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR
     
    95     		    14%
    1.000-1.999 EUR
     
    95     		  28%
    2.000-2.999 EUR  
     
    109     		28%
    3.000-3.999 EUR
     
    91     		  15%
    4.000+ EUR  
     
    108     		16%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Home entertainment
    • Computers and accessories
    • Hotels and package tours

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