Homepage
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The entry page.
The mail.com homepage is the figurehead for the entire portal. On this entry page you can address every user who visits mail.com. Accompany them as they enter into their daily Internet activities and enjoy the diverse opportunities to address them with creative formats and integrations.
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User profile
Especially women prefer mail.com. The proportion of 53% female users is slightly higher than the average composition of all US internet users. 
61% of mail.com users are aged between 18 and 44. The affinity index of this important target audience amounts to 119 compared with all US internet users. 
mail.com users are very educated: 62% have completed college, while 30% even dispose of a Masters Degree.
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Target Groups on mail.com
mail.com is well-liked from single households to big families and shows the same spread of household sizes as the average internet audience.
The distribution of income group is very balanced among mail.com users. Therefore our audience is representative for the whole internet community. About 40% have a yearly household income of more than 60,000 USD.
Nearly 60% of the mail.com users have children. This composition is equal to all US internet users and reflects the popularity of the portal among all user segments.
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User Preferences
The popularity of mail.com shows how users appreciate a simple but powerful webmail service: 68% would recommend mail.com to their friends. mail.com is sincere - 66% consider the services offered by mail.com serious and reliable.
mail.com users are especially interested in computer and laptops (41%).Also health and wellness products (39%) as well as music (38%)and holiday (37%) belong to the most popular categories.
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Opportunities of advertising
