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Travel

  • The most beautiful tourist destinations around the globe in news and reports.

     
     
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    A news-oriented channel with technology-affine topics such as aircraft and cruise ships, information on travel destinations throughout the world, guides for holiday and travel planning. In addition to our own productions, content partners are high-quality partners such as dpa, AFP and schneehoehen.de

    Special Interest Travel (Unique Users per Month in mill.)
           
    RTL Reisen  
     
    		 4.5
    HolidayCheck Total  
     
    		 3.4
    Ab-in-den-Urlaub.de Total  
     
    		 2.4
    UIM Reise (Kombi)  
     
    		 2.2
    SPIEGEL ONLINE Reise  
     
    		 1.8
    BILD.de Reise  
     
    		 1.7
    WEB.DE Reise  
     
    		 1.6
    T-Online Reisen  
     
    		 1.6
    Reisen.de Total  
     
    		 1.5
    FALK.de Reise  
     
    		 1.4
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the GMX Travel Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    108     		57%
    Women
     
    91     		  43%
       
    14-19
     
    78     		  8%
    20-29  
     
    146     		27%
    30-39
     
    89     		  16%
    40-49
     
    81     		  19%
    50-59
     
    89     		  14%
    60+  
     
    113     		16%
     

    Household Size of the GMX Travel Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    132     		22%
    2 Persons  
    100     		33%
    3 Persons
     
    91     		  20%
    4 Persons
     
    73     		  14%
    5+ Persons  
     
    117     		11%
     

    Level of Education of the GMX Travel Channel Users

      Index 100 - Internet Users Share in %
    no qualification
     
    51     		    2%
    Secondary General School
     
    89     		  27%
    Intermediate Second. School
     
    87     		  28%
    Grammar Schools classes A-level  
     
    141     		22%
    University degree  
     
    116     		22%
     

    Household Net Income of the GMX Travel Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    107     		16%
    1.000-1.999 EUR  
     
    101     		29%
    2.000-2.999 EUR
     
    94     		  24%
    3.000-3.999 EUR  
     
    102     		17%
    4.000+ EUR  
     
    101     		15%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Investments and insurance
    • Electrical household appliances
    • Do-it-yourself products

  • Opportunities of advertising

    Display Advertising

    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
    >> Learn more

    • Special size MaxiAD+: exclusive banner format for maximum impact.
    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 

  • User profile

    • One-third are silver surfers
    • High share of single households
    • Especially high rate of university graduates
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