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Sports

  • From football to cycling: All of the up-to-date top performances at a glance.

     
     
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    Strong presence of the two popular sports of football and Formula 1. Important sports events are presented in specials. Currentness and relevance are the criteria in the selection of topics. In addition to our own productions, content partners are high-quality suppliers such as kicker, f1total.com, dpa and sid.

    Special Interest Sports (Unique Users per Month in mill.)
           
    BILD.de Sport  
     
    		 5.7
    T-Online Sport  
     
    		 3.6
    Kicker Total  
     
    		 3.1
    Sport1.de Total  
     
    		 3.0
    SPIEGEL ONLINE Sport  
     
    		 2.6
    Yahoo! Sport  
     
    		 2.3
    bundesliga.de Total  
     
    		 1.9
    UIM Sport (Kombi)  
     
    		 1.8
    WEB.DE Sport  
     
    		 1.1
    Welt.de Sport  
     
    		 1.0
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the GMX Sports Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    122     		64%
    Women
     
    76     		  36%
       
    14-19  
     
    107     		11%
    20-29  
     
    149     		28%
    30-39
     
    90     		  17%
    40-49
     
    96     		  22%
    50-59
     
    64     		  10%
    60+
     
    91     		  13%
     

    Household Size of the GMX Sports Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    110     		18%
    2 Persons  
    100     		34%
    3 Persons
     
    93     		  20%
    4 Persons
     
    94     		  18%
    5+ Persons  
     
    108     		10%
     

    Level of Education of the GMX Sports Channel Users

      Index 100 - Internet Users Share in %
    no qualification    
     
    116     		4%
    Secondary General School
     
    81     		  25%
    Intermediate Second. School
     
    91     		  29%
    Grammar Schools classes A-level  
     
    132     		20%
    University degree  
     
    117     		22%
     

    Household Net Income of the GMX Sports Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    110     		16%
    1.000-1.999 EUR
     
    97     		  28%
    2.000-2.999 EUR
     
    93     		  24%
    3.000-3.999 EUR  
     
    107     		17%
    4.000+ EUR  
    100     		15%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Computers and accessories
    • Home entertainment
    • Do-it-yourself products

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