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Lifestyle

  • Love, fashion and beauty trends: This is where to find everything that is "in."

     
     
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    Social trends, style and fashion news, tips for active leisure interests, beauty and horoscope. The exclusive "Neon täglich" column provides just the right amount of opinion. In addition to our own productions, content partners are high-quality partners such as Tomorrow Focus, Men's Health, dpa and Neon.

    Special Interest Lifestyle (Unique Users per Month in mill.)
           
    UIM Entertainment & Lifestyle (Kombi)  
     
    		 10.2
    Glam Vertical Total  
     
    		 6.0
    goFeminin.de Total  
     
    		 4.8
    WEB.DE Entertainment & Lifestyle  
     
    		 4.2
    sixx Lifestyle  
     
    		 3.5
    BILD.de Lifestyle  
     
    		 3.2
    T-Online Lifestyle  
     
    		 2.9
    BRIGITTE.de Total  
     
    		 2.9
    GMX Entertainment & Lifestyle  
     
    		 2.7
    MSN Lifestyle & Entertainment  
     
    		 2.6
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the GMX Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    Men
     
    96     		    51%
    Women  
     
    104     		49%
       
    14-19  
     
    105     		10%
    20-29  
     
    145     		27%
    30-39  
     
    101     		19%
    40-49
     
    94     		  22%
    50-59
     
    72     		  12%
    60+
     
    77     		  11%
     

    Household Size of the GMX Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    109     		18%
    2 Persons
     
    94     		  31%
    3 Persons
     
    97     		  21%
    4 Persons  
     
    104     		20%
    5+ Persons  
     
    104     		10%
     

    Level of Education of the GMX Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    no qualification
     
    94     		    4%
    Secondary General School
     
    79     		  24%
    Intermediate Second. School
     
    99     		  32%
    Grammar Schools classes A-level  
     
    128     		20%
    University degree  
     
    114     		21%
     

    Household Net Income of the GMX Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    108     		16%
    1.000-1.999 EUR
     
    97     		  28%
    2.000-2.999 EUR
     
    99     		  25%
    3.000-3.999 EUR  
     
    102     		17%
    4.000+ EUR
     
    97     		  14%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Personal hygiene and cosmetics
    • Home entertainment
    • Investments and insurance

  • Opportunities of advertising

    Display Advertising

    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
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    • Special size MaxiAD+: exclusive banner format for maximum impact.
    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 

  • User profile

    • High share of 1-person households
    • Cross-section of all income classes
    • Active and experience-oriented
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