Knowledge
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Everything that excites the hearts of those hungry for knowledge.
Up-to-date news from the world of the science, well-researched professional texts from DPA and the Max-Planck Gesellschaft (max-wissen.de), plus valuable information on current research findings and trends. Informative background reports on timeless scientific topics. Perfect amount of knowledge about human beings, space, animals, nature, the Earth, records and everyday myths. Plus: Sudoku, picture memo, puzzle and crossword puzzles. The topical Knowledge magazine has a reach of 4.8 million page impressions. The topical Knowledge magazine reaches a young, educated target group with purchasing power and much interest in the presented content.
Special Interest Knowledge (Unique Users per Month in mill.)
SPIEGEL ONLINE Wissenschaft 2.9 UIM Wissen (Kombi) 1.7 T-Online Nachrichten - Wissen 1.4 N24.de Wissen 1.1 WEB.DE Wissen 0.9 Welt.de Wissen 0.9 FOCUS Online Wissen 0.8 ZEIT ONLINE Wissen 0.7 Wissen.de Total 0.6 GMX Wissen 0.6 * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.
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User Structure
Age and Gender Distribution of the GMX Knowledge Channel Users
Index 100 - Internet Users Share in % Men 60% Women 40% 14-19 13% 20-29 32% 30-39 15% 40-49 18% 50-59 10% 60+ 13% Household Size of the GMX Knowledge Channel Users
Index 100 - Internet Users Share in % 1 Person 18% 2 Persons 31% 3 Persons 24% 4 Persons 17% 5+ Persons 10% Level of Education of the GMX Knowledge Channel Users
Index 100 - Internet Users Share in % no qualification 3% Secondary General School 24% Intermediate Second. School 31% Grammar Schools classes A-level 21% University degree 21% Household Net Income of the GMX Knowledge Channel Users
Index 100 - Internet Users Share in % Under 1.000 EUR 18% 1.000-1.999 EUR 28% 2.000-2.999 EUR 26% 3.000-3.999 EUR 16% 4.000+ EUR 12% * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.
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