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Knowledge

  • Everything that excites the hearts of those hungry for knowledge.

     
     

    Up-to-date news from the world of the science, well-researched professional texts from DPA and the Max-Planck Gesellschaft (max-wissen.de), plus valuable information on current research findings and trends. Informative background reports on timeless scientific topics. Perfect amount of knowledge about human beings, space, animals, nature, the Earth, records and everyday myths. Plus: Sudoku, picture memo, puzzle and crossword puzzles. The topical Knowledge magazine has a reach of 4.8 million page impressions. The topical Knowledge magazine reaches a young, educated target group with purchasing power and much interest in the presented content.

    Special Interest Knowledge (Unique Users per Month in mill.)

           
    SPIEGEL ONLINE Wissenschaft  
     
    2.9
    UIM Wissen (Kombi)  
     
    1.7
    T-Online Nachrichten - Wissen  
     
    1.4
    N24.de Wissen  
     
    1.1
    WEB.DE Wissen  
     
    0.9
    Welt.de Wissen  
     
    0.9
    FOCUS Online Wissen  
     
    0.8
    ZEIT ONLINE Wissen  
     
    0.7
    Wissen.de Total  
     
    0.6
    GMX Wissen  
     
    0.6
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the GMX Knowledge Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    114
    60%
    Women
     
    84
      40%
       
    14-19  
     
    131
    13%
    20-29  
     
    168
    32%
    30-39
     
    83
      15%
    40-49
     
    76
      18%
    50-59
     
    62
      10%
    60+
     
    92
      13%
     

    Household Size of the GMX Knowledge Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    109
    18%
    2 Persons
     
    92
      31%
    3 Persons  
     
    110
    24%
    4 Persons
     
    92
      17%
    5+ Persons  
     
    106
    10%
     

    Level of Education of the GMX Knowledge Channel Users

      Index 100 - Internet Users Share in %
    no qualification
     
    88
        3%
    Secondary General School
     
    77
      24%
    Intermediate Second. School
     
    98
      31%
    Grammar Schools classes A-level  
     
    136
    21%
    University degree  
     
    113
    21%
     

    Household Net Income of the GMX Knowledge Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    119
    18%
    1.000-1.999 EUR
     
    95
      28%
    2.000-2.999 EUR  
     
    103
    26%
    3.000-3.999 EUR  
    100
    16%
    4.000+ EUR
     
    84
      12%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Opportunities of advertising

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    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 
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