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Automotive

  • New cars, concept cars and crazy tunings: We have them all.

     
     
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    Technology-oriented news, prototypes, new cars and tuning topics, popular and high-HP manufacturers are given preference in the coverage. Large automobile trade fairs are presented as specials. In addition to our own productions, content partners are high-quality partners such as dpa, ADAC and autobild.

    Special Interest Automotive (Unique Users per Month in mill.)
           
    mobile.de Total  
     
    		 6.5
    UIM Auto & Motor (Kombi)  
     
    		 2.4
    BILD.de Auto  
     
    		 2.2
    autobild.de Total  
     
    		 2.0
    T-Online Auto  
     
    		 1.9
    WEB.DE Auto & Motor  
     
    		 1.7
    arcor.de - Auto  
     
    		 1.4
    SPIEGEL ONLINE Auto  
     
    		 1.4
    FALK.de Auto  
     
    		 1.3
    auto-motor-und-sport.de Total  
     
    		 1.1
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the GMX Automotive Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    135     		71%
    Women
     
    61     		  29%
       
    14-19  
     
    127     		13%
    20-29  
     
    138     		26%
    30-39  
    100     		19%
    40-49
     
    85     		  20%
    50-59
     
    73     		  12%
    60+
     
    85     		  12%
     

    Household Size of the GMX Automotive Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    108     		18%
    2 Persons  
     
    102     		34%
    3 Persons
     
    88     		  19%
    4 Persons  
     
    103     		19%
    5+ Persons  
     
    101     		10%
     

    Level of Education of the GMX Automotive Channel Users

      Index 100 - Internet Users Share in %
    no qualification    
     
    112     		4%
    Secondary General School  
     
    120     		36%
    Intermediate Second. School
     
    97     		  31%
    Grammar Schools classes A-level
     
    85     		  13%
    University degree
     
    84     		  16%
     

    Household Net Income of the GMX Automotive Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    108     		16%
    1.000-1.999 EUR
     
    94     		  27%
    2.000-2.999 EUR  
     
    108     		27%
    3.000-3.999 EUR
     
    98     		  16%
    4.000+ EUR
     
    93     		  14%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Home entertainment
    • Computers and accessories
    • Hotels and package tours

  • Opportunities of advertising

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    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
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    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 

  • User profile

    • Unexpectedly high share of women (40%)
    • High share of university graduates
    • Above-average incomes
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