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Sports

  • From football to cycling: All of the up-to-date top performances at a glance.

     
     
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    Strong presence of the two popular sports of football and Formula 1. Important sports events are presented in specials. Currentness and relevance are the criteria in the selection of topics. In addition to our own productions, content partners are high-quality suppliers such as kicker, f1total.com, dpa and sid.

    Special Interest Sports (Unique Users per Month in mill.)
           
    BILD.de Sport  
     
    		 5.7
    T-Online Sport  
     
    		 3.6
    Kicker Total  
     
    		 3.1
    Sport1.de Total  
     
    		 3.0
    SPIEGEL ONLINE Sport  
     
    		 2.6
    Yahoo! Sport  
     
    		 2.3
    bundesliga.de Total  
     
    		 1.9
    UIM Sport (Kombi)  
     
    		 1.8
    WEB.DE Sport  
     
    		 1.1
    Welt.de Sport  
     
    		 1.0
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the 1&1 Sports Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    139     		73%
    Women
     
    57     		  27%
       
    14-19
     
    73     		  7%
    20-29  
     
    108     		20%
    30-39  
     
    104     		19%
    40-49  
     
    121     		28%
    50-59
     
    51     		  8%
    60+  
     
    125     		17%
     

    Household Size of the 1&1 Sports Channel Users

      Index 100 - Internet Users Share in %
    1 Person
     
    88     		    15%
    2 Persons  
     
    129     		43%
    3 Persons
     
    80     		  17%
    4 Persons
     
    65     		  12%
    5+ Persons  
     
    133     		13%
     

    Level of Education of the 1&1 Sports Channel Users

      Index 100 - Internet Users Share in %
    no qualification    
     
    182     		7%
    Secondary General School  
     
    125     		38%
    Intermediate Second. School
     
    93     		  30%
    Grammar Schools classes A-level  
     
    105     		16%
    University degree
     
    49     		  9%
     

    Household Net Income of the 1&1 Sports Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    103     		15%
    1.000-1.999 EUR  
     
    111     		32%
    2.000-2.999 EUR
     
    97     		  25%
    3.000-3.999 EUR
     
    89     		  15%
    4.000+ EUR
     
    91     		  13%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Computers and accessories
    • Telecommunications
    • Do-it-yourself products

  • Opportunities of advertising

    Display Advertising

    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
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    • Special size MaxiAD+: exclusive banner format for maximum impact.
    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 

  • User profile

    Three-fourth are male
    Above-average incomes
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