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News

  • Always optimally informed: current news from around the world

     
     
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    Wide, reliable and very current spectrum of reports from Germany and the rest of the world. Coverage of user interests in the more colourful topics from the Panorama area. In addition to our own productions, the content partners are high-quality suppliers such as dpa.

    Special Interest News (Unique Users per Month in mill.)
           
    BILD.de Total  
     
    		 12.9
    SPIEGEL ONLINE Total  
     
    		 10.3
    FOCUS Online Total  
     
    		 8.6
    Welt.de Total  
     
    		 7.7
    BILD.de Homepage  
     
    		 7.7
    N24.de Total  
     
    		 7.1
    UIM Nachrichten & Aktuelles (Kombi)  
     
    		 7.0
    BILD.de News  
     
    		 6.5
    sueddeutsche.de Total  
     
    		 5.8
    stern.de Total  
     
    		 5.3
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the 1&1 News Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    126     		66%
    Women
     
    71     		  34%
       
    14-19
     
    91     		  9%
    20-29  
     
    106     		20%
    30-39  
     
    104     		19%
    40-49  
     
    118     		27%
    50-59
     
    95     		  15%
    60+
     
    69     		  10%
     

    Household Size of the 1&1 News Channel Users

      Index 100 - Internet Users Share in %
    1 Person    
     
    112     		19%
    2 Persons
     
    89     		  30%
    3 Persons
     
    97     		  21%
    4 Persons
     
    99     		  19%
    5+ Persons  
     
    125     		12%
     

    Level of Education of the 1&1 News Channel Users

      Index 100 - Internet Users Share in %
    no qualification
     
    92     		    4%
    Secondary General School
     
    87     		  26%
    Intermediate Second. School
     
    95     		  30%
    Grammar Schools classes A-level  
     
    121     		19%
    University degree  
     
    115     		21%
     

    Household Net Income of the 1&1 News Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR
     
    91     		    13%
    1.000-1.999 EUR
     
    84     		  25%
    2.000-2.999 EUR  
     
    103     		26%
    3.000-3.999 EUR  
     
    113     		19%
    4.000+ EUR  
     
    120     		18%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Computers and accessories
    • Investments and insurance
    • Real estate

  • Opportunities of advertising

    Display Advertising

    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
    >> Learn more

    • Special size MaxiAD+: exclusive banner format for maximum impact.
    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 

  • User profile

    • Distinct need for information
    • High proportion of self-employed users
    • Above-average number of users with high incomes
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