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Lifestyle

  • Love, fashion and beauty trends: This is where to find everything that is "in."

     
     
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    Social trends, style and fashion news, tips for active leisure interests, beauty and horoscope. The exclusive "Neon täglich" column provides just the right amount of opinion. In addition to our own productions, content partners are high-quality partners such as Tomorrow Focus, Men's Health, dpa and Neon.

    Special Interest Lifestyle (Unique Users per Month in mill.)
           
    UIM Entertainment & Lifestyle (Kombi)  
     
    		 10.2
    Glam Vertical Total  
     
    		 6.0
    goFeminin.de Total  
     
    		 4.8
    WEB.DE Entertainment & Lifestyle  
     
    		 4.2
    sixx Lifestyle  
     
    		 3.5
    BILD.de Lifestyle  
     
    		 3.2
    T-Online Lifestyle  
     
    		 2.9
    BRIGITTE.de Total  
     
    		 2.9
    GMX Entertainment & Lifestyle  
     
    		 2.7
    MSN Lifestyle & Entertainment  
     
    		 2.6
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the 1&1 Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    120     		63%
    Women
     
    77     		  37%
       
    14-19
     
    62     		  6%
    20-29
     
    74     		  14%
    30-39  
     
    115     		21%
    40-49  
     
    116     		27%
    50-59  
     
    114     		18%
    60+  
    100     		14%
     

    Household Size of the 1&1 Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    1 Person
     
    96     		    16%
    2 Persons  
     
    103     		35%
    3 Persons
     
    94     		  20%
    4 Persons
     
    82     		  15%
    5+ Persons  
     
    145     		14%
     

    Level of Education of the 1&1 Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    no qualification    
     
    113     		4%
    Secondary General School  
     
    115     		35%
    Intermediate Second. School
     
    83     		  27%
    Grammar Schools classes A-level
     
    70     		  11%
    University degree  
     
    127     		24%
     

    Household Net Income of the 1&1 Lifestyle Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR
     
    91     		    13%
    1.000-1.999 EUR
     
    88     		  26%
    2.000-2.999 EUR  
     
    101     		26%
    3.000-3.999 EUR  
     
    108     		18%
    4.000+ EUR  
     
    121     		18%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Personal hygiene and cosmetics
    • Home entertainment
    • Investments and insurance

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