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Entertainment

  • Cinema, Music, Stars: All the news from the glittering world of showbiz.

     
     
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    Chitchat, tattle and gossip from the entertainment business with a big fun factor. Plus film and music reviews. Tops and flops are presented with a wink. In addition to our own productions, content partners are high-quality partners such as World Entertainment News Network (W.E.N.N.), teleschau, laut.de, intro, dpa and AFP.

    Special Interest Entertainment (Unique Users per Month in mill.)
           
    UIM Entertainment & Lifestyle (Kombi)  
     
    		 10.2
    RTL.de Total  
     
    		 8.9
    MyVideo Total  
     
    		 7.7
    ProSieben.de Total  
     
    		 7.3
    BILD.de Unterhaltung  
     
    		 6.7
    eBay.de Computer  
     
    		 5.0
    T-Online Unterhaltung  
     
    		 4.8
    WEB.DE Entertainment & Lifestyle  
     
    		 4.2
    sixx Total  
     
    		 3.8
    TV SPIELFILM PLUS Total  
     
    		 3.6
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures are expressed in million unique users.

  • User Structure

    Age and Gender Distribution of the 1&1 Entertainment Channel Users

      Index 100 - Internet Users Share in %
    Men    
     
    120     		63%
    Women
     
    77     		  37%
       
    14-19
     
    62     		  6%
    20-29
     
    74     		  14%
    30-39  
     
    115     		21%
    40-49  
     
    116     		27%
    50-59  
     
    114     		18%
    60+  
    100     		14%
     

    Household Size of the 1&1 Entertainment Channel Users

      Index 100 - Internet Users Share in %
    1 Person
     
    96     		    16%
    2 Persons  
     
    103     		35%
    3 Persons
     
    94     		  20%
    4 Persons
     
    82     		  15%
    5+ Persons  
     
    145     		14%
     

    Level of Education of the 1&1 Entertainment Channel Users

      Index 100 - Internet Users Share in %
    no qualification    
     
    113     		4%
    Secondary General School  
     
    115     		35%
    Intermediate Second. School
     
    83     		  27%
    Grammar Schools classes A-level
     
    70     		  11%
    University degree  
     
    127     		24%
     

    Household Net Income of the GMX Entertainment Channel Users

      Index 100 - Internet Users Share in %
    Under 1.000 EUR    
     
    108     		16%
    1.000-1.999 EUR
     
    97     		  28%
    2.000-2.999 EUR
     
    99     		  25%
    3.000-3.999 EUR  
     
    102     		17%
    4.000+ EUR
     
    97     		  14%
     

    * Source: AGOF internet facts 2011-12 United Internet Media, Time Period for Media: month, figures in %, Index value Internetuser=100, In-house calculation: user structure selected special interest placements.

  • Other interests

    • Cinema, culture and events
    • Computer and accessories
    • Electrical household

  • Opportunities of advertising

    Display Advertising

    From the effective standard banners to interactive rich media products to TV commercials, display advertising offers an enormous spectrum for a great variety of advertising goals. 
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    • Special size MaxiAD+: exclusive banner format for maximum impact.
    • Event Media WEB.Buster: Eye-catching momentum and advertising pressure with much creative flexibility for your advertising message.
    Content Integration

    Advertising messages integrated into a neutral environment profit from optimal acceptance and information strength.   >> Learn more 
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