Innovative Cross-Media Concepts for Radio-Online Campaigns.

Radio and Internet offer perfect synergies due to their up-to-date relevance, through daily usage and versatile targeting options. Two leading marketing companies have joined forces to combine the functional strengths of radio and online media both consistently and effectively: AS&S Radio with 33 million daily listeners, and United Internet Media with a monthly reach of over 27 million users. *
The basis of Listen & Surf is a common planning file.
This planning proposal created the possibility of calculating inter-media net ranges and inter-media optimised contact classes from radio-online campaigns. This provides advertisers and agencies with the most suitable and predictable basis for successful cross-media campaigns. Depending on campaign objectives, there are four tailor-made product packages to choose from.
Exploit the characteristic strengths of radio & online through combined interaction. This collaboration provides the best up-to-date relevance and daily usage - these mediums are often used immediately after the other or simultaneously. Both mediums can be expertly managed by day, time and region.
Your advantages:
• Efficient maximisation of intermedial net reach
• Quicker growth of reach
• Significant increase in the campaign effect (multiplying effect)
• Targeted appeal to premium target groups (TGP®) on
premium placements

*Source: AGOF internet facts 2011-11