United Internet Media Crossmedia Cooperations

Cross-media communication for the growing demands of modern-day marketing
The increasing fragmentation of media usage and the difficulty in reaching consumers means that content, creativity and media linkage of different media channels must be developed and expanded in order to achieve maximum advertising success. Campaigns can of course be booked simultaneously in different channels. However this normally would mean without wider reach of precisely coordinated target groups, such as would be achieved with cross-media campaigns.

Our approach is "Publisher-enabled cross-media"
We offer cross-media planning models based on integrated media solutions. For this reason, we develop systematically integrated approaches and products for targeting specific target groups with cross-media, based on original publisher-based media insight. Agencies and clients receive integrated, cross-media booking proposals, that have been pre-prepared and optimised for planning and provide support for the efficient, and above all, effective implementation of high-reaching cross-media campaigns.

Our strongest cross-media USPs

• By using the leading targeting system TGP®, we significantly increase the chance of double contacts and can most efficiently enable cross-genre multiplying effects of the most efficient standard.

• We achieve maximum cross-media reach through our cooperation with market-leading media partners.

• We develop exclusive advertising formats to conceptionally link target group appeal across all channels.